One tool. One chain. One number that turns an income goal into Monday morning's work.
Why this exists
After working inside some of the largest real estate organizations in the country, the same pattern kept appearing. Agents with real talent. Agents who worked hard. Agents who missed their goals anyway.
Not because they were not capable. Because nobody had ever translated their income goal into a specific weekly number. They were working without a target. Hoping the year would work out.
Cadence Scorecard was built to fix that. One tool. One chain. One number that turns an income goal into Monday morning's work.
The insight behind it
"Most people do not have a knowledge problem. They have an execution problem."
Agents know what they want to earn. They do not know what that goal costs in weekly activity. Cadence closes that gap.
What it replaces
Annual goal setting that lives on a whiteboard and never gets translated into weekly action. Guesswork. Busy work that feels productive but does not track to income.
Who built this
Jeffrey is a behavioral strategist with 30 years inside real estate organizations and corporate sales teams. He trains agents, coaches leaders, and designs learning systems that produce real and measurable performance change.
For 10 years he worked at Douglas Elliman, one of the largest real estate brokerages in the United States, most recently as EVP of Learning and Development where he built agent training programs at scale across the entire organization.
Cadence Scorecard is built on the same math he has used inside brokerage training programs for three decades. This is not a tech startup guessing at what agents need. It is the framework, turned into a tool.
30 Years in Real Estate Training
Brokerages, teams, and individual agents across the US
10 Years at Douglas Elliman
EVP Learning and Development: brokerage training at scale
Doctorate in Clinical Hypnotherapy
Behavioral change and performance psychology
Master's in Education | NLP Master Trainer
How people learn, change, and perform under pressure
REEA Educator of the Year 2022
REEA President's Award 2025-2026 | OnCon Top L&D Leader 5x
Keynote Speaker | Corporate Trainer | Executive Coach
Behavioral strategy for real estate and corporate sales teams
Free for 30 days. No card needed. Thirty seconds to your first weekly target.
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