One chain connects your income goal to your Monday morning.
Cadence Scorecard does not ask you to set activity targets. It calculates them from your income goal and your average commission. Then it watches whether you are doing the work, and tells you while there is still time to close the gap.
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Then read the detail below.
Turn Business Math into Predictable Production
Step 1
Every income goal traces back through a chain of activity. Cadence runs that chain backwards from your goal and tells you the exact number of conversations and hours your week needs to hold.
Tell Cadence what you want to earn this year and what a typical closing pays you. Not what you think is realistic. What you actually want.
Cadence divides your income goal by your average commission to get your closing target. Then it runs the benchmark chain backwards to give you your weekly conversation target, your weekly hours target, and your Highest-Paid Hour.
Enter how much you have already earned this year. Cadence subtracts it from your goal and recalculates everything based on the closings you still need and the weeks you still have.
This is what makes the targets real. They are not annual averages. They are based on exactly where you are right now.
Closings still needed. Conversations per week. Prospecting hours to protect per week. And your Highest-Paid Hour: what one hour of prospecting is worth to you in cash.
Setup takes about two minutes. Your targets are live from that moment.
Industry starting point: what one closing costs
Why 160 conversations?
This is the industry benchmark: the starting point every agent begins with. It is not your number. It is a reasonable starting assumption until you have logged enough of your own closings for Cadence to replace it with your real conversion rate. That switch happens automatically after three closings.
Step 2
The target is only useful if you track against it. Cadence Scorecard is designed to make logging as fast as possible so there is no excuse not to do it.
Full View: for agents who want the complete picture
Log everything: two-way conversations, prospecting hours, appointments set, appointments held, listings signed, and closings. See your full weekly activity table, pace recovery plan, coaching notes, and multi-year history.
For agents who want to understand every stage of their funnel and coach themselves from the data.
Simple View: for agents who just want to know if they are on track
Log five things: conversations, hours, appointments set, listings signed, and closings. See your weekly summary card with pace status. Done in thirty seconds.
For agents who want the answer without the dashboard. Both views write to the same scorecard. Switch between them any time. No data is ever lost.
What the tracker shows you every week
The number that changes behavior
Take your average commission. Divide it by 32 prospecting hours. That is what one hour of prospecting is worth to you in cash.
Your number updates automatically every time a deal closes. The longer you use Cadence Scorecard the more accurate it becomes.
Most agents treat prospecting hours and admin hours as equal. They are not. Every hour you spend on admin instead of prospecting has a real dollar cost. Most agents just never knew what it was.
Once you see your Highest-Paid Hour the choice between making a prospecting call and clearing your inbox stops being a neutral one.
It is not motivation. It is just math. And it is on your Plan page every time you open the app.
Step 3: The benchmark swap
The 160-conversation chain is a starting assumption. It is not your business. Every agent converts differently. Cadence Scorecard waits until you have enough data to trust, then replaces the benchmark with your real numbers.
Closings logged
You are on the industry benchmark. Cadence uses the standard 160-conversation chain as your starting point. Your targets are accurate enough to be useful but not yet personalized.
The switch happens
After three closings Cadence has enough real data to calculate your actual conversion rates. Your weekly targets update automatically based on how your business actually works, not someone else's averages.
It keeps getting sharper
Every closing you log makes your conversion ratios more accurate. Your targets update automatically every time a deal closes. The longer you use it the more precisely it reflects your actual business.
Why this matters
Most tools let agents guess their own conversion ratios at setup. Garbage in, garbage out. Cadence starts everyone on the same proven benchmark and only switches to personal ratios once the sample size is large enough to trust. That is the methodology doing its job.
The diagnostic
Every funnel has a weak stage. Cadence Scorecard reads your conversion ratios across four stages and tells you exactly where your business is leaking. Then you fix the right problem instead of the wrong one.
Plenty of conversations but very few appointments set.
The problem is what you are saying on the call, not how many people you are reaching.
Appointments set but not held.
The problem is what happens between booking and showing up, not your prospecting volume.
Appointments held but no listings signed.
The problem is what happens in the room, not how you got there.
Listings signed but deals not closing.
The problem is who you are taking on, not what you are doing for them.
Why this is different from every other tracker
Every other tracker in this category reports a number and leaves the interpretation to the agent or their coach. You see that you had 14 conversations this week. Now what?
Cadence Scorecard compares the ratios between each stage of your funnel against what those ratios should be, and tells you which stage is broken. That is not a dashboard. That is a diagnostic.
This diagnostic logic is thirty years of training IP from Jeffrey Scott Stanton turned into software. It is not a feature that can be copied by adding a field to a spreadsheet.
Source tracking
Every closing you log gets tagged by lead source. After twelve months you have a ranked breakdown showing which sources produced income and which ones just produced activity. Ten entries a year instead of a thousand. That is all it takes.
Example: Annual income by source
Why tag at closing and not at contact?
Most CRMs ask you to tag every lead at the point of contact. That is a thousand entries a year that most agents never complete consistently.
Cadence Scorecard tags at the closing. Ten to twenty entries a year depending on your production. Simple enough that you will actually do it every time.
After a year most agents are surprised by what their own data says. The sources they thought were working and the sources that actually produced income are often not the same list.
Free for 30 days. No card needed. Thirty seconds to your first weekly target.
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